Privacy Policy

Ekuity ("we", "us", "our"), operated by Ekuity Technologies Pvt. Ltd., respects your privacy. This policy explains what personal information we collect when you use our website and services, how we use it, and the choices you have.

Ekuity is an online platform that helps you compare and apply for loans, credit cards, investments and other financial products. We do not issue these products ourselves. They are provided by our partner banks, NBFCs and other financial institutions, and your information is shared only with the partners relevant to your request.

By using our website or submitting your details, you agree to this Privacy Policy.

We may collect the following types of information:

• Identity and contact details: name, mobile number, email address, address and pincode.
• Profile details: age, occupation, employment type and city.
• Financial details: income, loan amount required, existing obligations and the product you are interested in.
• Technical data: IP address, browser and device type, pages visited and time spent.
• Communications: messages you send through forms, chat or email.

Please make sure the information you give us is accurate and complete.

• To show you relevant products and offers and connect you with suitable partners.
• To verify your mobile number and email, for example through an OTP.
• To respond to your queries and provide customer support.
• To contact you by call, SMS, email or WhatsApp about the products you applied for, where you have given consent.
• To improve our website, prevent fraud and meet legal obligations.

We do not sell your personal information. We share it only in these situations:

• With partners: banks, NBFCs and other providers so they can process your request and contact you.
• With service providers: companies that help us run the website, send messages, verify details or provide analytics, under confidentiality obligations.
• For legal reasons: when required by law, a court order or a government authority, or to protect our rights and users.
• Business changes: in case of a merger, acquisition or sale of our business.

Where a partner needs to check your credit profile with a credit bureau, this is done only with your consent.

We use cookies, pixel tags and similar technologies to keep the website working, remember your preferences and understand how visitors use our pages. We may also work with third-party advertising and analytics providers, who may collect anonymous usage data to show relevant ads. This does not include your name, phone number or email address.

You can disable cookies in your browser settings, but some parts of the website may not work properly.

We use reasonable technical and organisational measures to protect your information from unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

We keep your information only as long as needed for the purposes described here or as required by law. Some data may remain in backups for a limited period after deletion.

Loans, cards, investments and other products shown on Ekuity are offered by third parties. Their approval decisions, rates, fees and terms are their own, and we are not responsible for them. Please read the terms carefully before accepting any offer, and never hand over cash to anyone claiming to represent us.

Our website may link to other websites. This policy does not apply to them, and we encourage you to read their privacy policies.

You can ask us to access, correct or delete your personal information, and you can withdraw your consent or opt out of calls, messages and promotional emails at any time. Write to us at info@ekuity.in. Where your data was shared with partners, we will ask them to stop contacting you as well. Requests may take a short time to process across our systems and partners.

We try to keep the information on our website accurate and up to date, but we do not guarantee it. Information about products, rates and offers is provided by third parties and may change without notice. The content of this website is general information and is not financial advice. Please do your own research or consult an independent professional before making a financial decision.

To the extent permitted by law, Ekuity Technologies Pvt. Ltd. is not liable for indirect or unforeseeable losses, or for losses caused by events beyond our reasonable control, including interruptions in access to the website.

We may update this policy from time to time. Changes will be posted on this page with a new "last updated" date, and significant changes will be highlighted.